Determined to bring dramatic changes to the medical technology industry, Hologic details the challenges it encountered along the way, including measuring ROI, holding customers accountable, and managing staffing and infrastructure.
About the Presenter
Director of Innovation and User Experience
As the Director of Innovation and User Experience for Hologic, Inc. Brad is responsible for driving technology innovation throughout the enterprise in partnership with key business leaders and assisting in the seamless delivery of capabilities through the omni-channel experience. He has 15+ years of IT experience, more than 10 of which have been with Hologic. Brad has implemented and supported several large business solutions and enterprise applications during that time and chairs Hologic’s Mobile Strategy Steering Committee and both the Mobile and User Experience Centers of Excellence.