Hotelbeds’ Automation & Innovation Product Senior Manager shares his common-sense approach to identifying automation projects that deliver concrete outcomes, racking up quick wins, and changing attitudes about the value of automation.
About the Presenter
Senior Manager, Automation and Innovation Products
Sergi Mesquida is passionate about open innovation, technology, and people management. He combines his technical background as a telecommunications and information-systems engineer with his business acumen and his experience working in top management positions for public and private technology companies in various sectors. During the last 20 years, he has been working as a corporate innovator, leading digital transformation and applying an Open Innovation approach to leverage internal and external technologies and business models with the goal of setting up new business areas, addressing new markets, and developing new products and services for existing markets.