Give Me a Break

Phil Fersht

CEO and Chief Analyst, HFS Research

Mario Maffie

VP and Corporate Chief Information Officer, Mars

Always providing the counterpoint to everyone else’s point, HFS Research CEO & Chief Analyst Phil Fersht joins with Mars VP & CIO Mario Maffie to offer his fresh (and often controversial), perspective on the category. They tell it like they see it. You won’t want to miss it.

About the Presenters

Phil Fersht

CEO and Chief Analyst, HFS Research

Phil Fersht is a world-renowned analyst, writer, and visionary in emerging technologies, automation, digital business models, and the alignment of enterprise operations to drive customer impact and competitive advantage. In 2012, he authored the first analyst report on Robotic Process Automation (RPA), introducing this topic to the industry. He is widely recognized as the pioneering analyst voice that has driven the evolution of the RPA industry.

Mario Maffie

VP and Corporate Chief Information Officer, Mars

Mario Maffie leads all technology needs globally for Mars Incorporated across the HR, Finance, Procurement, and Corporate Functions. Mario also leads critical digital capabilities that benefit from being leveraged across Mars segments in a common way, such as the digital workplace, master data management, automation, and emerging technologies.

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